The advertising market of real estate is experiencing in big changes: traditional channels of promotion are replaced by new ones, banners with the usual images of houses are replaced with provocative pictures, prices for real estate grow faster than more expensive housing.
The enlargement of market participants and the increase in the scope of projects brought to the market large amounts of money. Due to the serious growth in advertising costs, media channels have become much more expensive. Media inflation has reached significant values.
The cost of advertising will not allow many companies to buy out the necessary number of parties to provide the coverage and frequency that are required to achieve the desired result.
In this situation, of course, you should bet on the creative, which will compensate for the loss of a part of the parties. Therefore, the main task of advertising agencies in this situation is to find non-standard, interesting new channels that would allow maintaining and increasing their effectiveness under the same budgets.
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